PRODUCT PHOTOGRAPHY

Professional photographic workflow for your products!

PRODUCT PHOTOGRAPHY 1 & 2

For makers, solopreneurs and webshop owners.

These courses will enable you to setup a low-effort photographic workflow and showcase your products with consistent quality.

Course 1 is an all-inclusive package, aimed at bringing you up to speed within a goup of up to six. This one is great to meet and get inspired by other makers

Course 2 is the customized one-on-one coaching version for one webshop only. Here, we address your product individually and go much deeper into its specific marketing needs and make sure you walk out with first usable images.

Book your upcoming courses here or scroll down to see more options.

If you first need to get to know the basic functions of your camera, we recommend taking the course BASIC PHOTOGRAPHY 1  in advance.

Product Photography 1

You will learn to setup a seamless product photography workflow for your visual marketing needs:

  • Camera gear and setup

  • Smartphone vs camera

  • product photography workflow setup

  • Color and exposure consistency

  • Studio light formers

  • Artificial vs natural light

  • General workspace environment setup solutions

  • Test-shooting sample products

  • Tricks and hacks on a shoestring

  • Highlighting possible visual strategies

Our day

We start off by socializing with other solopreneurs, introduce our products and absorb a quick overview on photographic workflow theory. With our own camera or smartphone in hand, we then summarize some basic aspects in form of simple exercises. We explore different setup possibilities, lighting variations and the idea of a professional workflow.

From a small, explanatory setup we move to larger sets that resemble various low-budget workspace setups. The Loft offers some typical home and atelier environments with available and artificial light so you can test-run your own products here.

We will finish off the day by reviewing the images and laying out plans for you to continue in your own workspaces.

Start: 11.00am, duration: 6hrs

Language: German. ENG/bilingual upon request

Location:

THE VISUAL LOFT

Immanuelkirchstrasse 6

(4th floor rear wing)

10405 Berlin

Product Photography 2

This course features mostly the same touchpoints as course #1, but in form of a personal coaching:

  • Personalized camera gear and setup evaluation

  • Smartphone vs camera

  • product photography workflow setup

  • Color and exposure consistency

  • Studio light formers

  • Artificial vs natural light

  • Individual setup solutions for your work environment

  • Product shoot with your products, including usable results

  • Tricks and hacks catered to your budget

  • Formulating a personal visual strategy

IMPORTANT: Please get in touch beforehand and provide some information about yourself and your products. We also welcome larger numbers of the same shop but please request a customized offer in case of groups exceeding two participants.

Our day

We start off by looking at your products and their specific visual marketing requirements. In a theoretical part you will catch up on the photographic workflow and techniques. With your own camera or smartphone in hand, we summarize and practice what we have just learned. Assessing different setup possibilities and lighting possibilities, we will then start customizing these towards your own webshop requirements.

From a small, explanatory setup we move to a set resembling your workspace and set various lights and light formers to find the best approach for you to proceed your customized product shoot, ending with usable first results for your shop.

Reviewing the images, we will develop a plan for you to continue in your own workspace, including a custom tailored equipment recommendation based on your specific budget.

Start: 11.00am, duration: Ca 7hrs

Language: German. ENG/bilingual upon request

Location:

THE VISUAL LOFT

Immanuelkirchstrasse 6

(4th floor rear wing)

10405 Berlin

INTRODUCTORY OFFERS

UP UNTIL AUGUST 31st 2024

What to bring

At least one of your products (if available)

Food: Please cater to yourselves. We won't starve you so we will provide the basics: Water, tea, coffee and some nibbles. And we do provide you with plates and glasses at your convenience.

Curiosity: There are no sillly questions! So prepare yourself to grill us on everything you need to know.

A friend: Learning together is fun! So no issues with couples or a group! We charge for every attendant individually, but we offer a discount of 15% on all bookings exceeding one person.

Yourself truly: Of course we also encourage you to come alone and meet new people!

A camera: At the moment we do not offer in-house camera rentals, so please bring your own, anything will do!

What to expect
Fun

Learning is fun! Especially within a community of creative minds. So let's make this a fun day and an extraordinary one, too! As much as this is a course, we regard it as an event that you will keep in your memory.

Individualism

We learn as a group but we tend to each individual in a one-on-one fashion. This is why our courses are restricted to 7 people max. So we can make sure that we learn from each others challenges as much as from our own.

Relevance

Our teaching is practical, hands-on and delivered in comprehensible packages that built upon one another. Every attendant walks home with a PDF summary booklet as a refresher and to keep the course content fresh and accessible in future.